--Speak the language of your customers

Strategically expand your products and services across the lucrative Hispanic market using MC's unique cultural approach. We work with both Anglo and Spanish businesses that want to emotionally connect and sell in the US's Hispanic backyard by:

• Adapting your message with compelling in-culture and in-language messaging
  
  
• Positioning your online presence successfully by using the right Hispanic networks
  
  
• Diversifying your marketing efforts through an understanding of the demographic differences of Hispanic households
  
  
• Delivering online/offline experience of your products with a lifetime value mentality with our sensational Marketing Mix
  
  
• Guiding your business through the major operational and financial challenges of selling to Hispanics
  
  
• Increasing your ROI with strategy and in-market execution, with sensitivity to what is important to Hispanics
  
  

-Find out what research has to say about Hispanic purchase behavior:

• They are accessing mainly the Internet for education (70% view the Internet as the best source for comparing price), empowerment, communication and entertainment.


• They are the fastest growing internet population, increasing by a third by the end of decade to exceed 20 million.


• They spend 8.2% more time online per week compared to the general online population.


• The most important segmentation factor among U.S. Hispanics is their country of origin, comprised of subcultures from over 20 countries.


• They are in a process of integrating native and traditional immigrant cultural values with dominant ones.
  


• Spanish is likely to remain the language of preference among U.S. Latinos.
  


• Univision is now the #5 network in the United States , behind ABC, NBC, CBS and Fox.
  


• 38% of Hispanics surveyed found English language ads less effective than Spanish ads in terms of recall and 70% less effective than Spanish ads in terms of persuasion.
  


• 49% of U.S. Hispanics who watch television during prime-time hours watch Spanish language programming.
  


• Radio use among the Hispanic household ranks more than 13% above the general population.
  


• Overall, Hispanic households are 3.5 times more likely to respond to a direct mail solicitation than a non-Hispanic household.